Sublime Butter

Sublime Butter is a range of chef-crafted flavoured butters, designed to elevate everyday cooking with bold, layered taste. Originally created as a finishing touch for steak, the butters have grown into a versatile kitchen staple, perfect for spreading, melting, or adding layers of flavour to any dish.

Working closely with the founder, I developed a brand rooted in the spirit of 18th-century Beefsteak Clubs, where good food and lively conversation were the order of the day. The visual identity draws from vintage food and drink packaging: engraved typography, classic motifs, and a rich, tactile palette that nods to heritage without feeling dated.

The result is a brand that feels storied yet fresh, honouring traditional food craftsmanship while embracing modern flavour innovation. It’s confident, characterful, and unmistakably delicious.