Flashback Branding

Flashback tells the story of modern times—one short, gripping video at a time. Powered by extensive archival footage, each clip cuts through the noise to deliver a hit of history that’s emotionally rich, culturally sharp, and deeply human. It’s the bitesize documentary format you didn’t know you needed.

I created the brand identity and website, starting with a mark that rewires something familiar: the classic play button, flipped to face backward and cleverly embedded in the ‘K’ of Flashback. A visual nod to looking back—clean, iconic, and immediate.

The website had to do more than just house videos. It needed to make discovery feel natural, emotional, and timely. I designed it with multiple ways in—by topic, by decade, by cultural relevance, or simply by what happened “on this day.” The result is a digital archive that doesn’t feel dusty. It feels alive, accessible, and made to be explored.